Liz Paul is a blog writer who writes about her weight loss journey, motherhood, and her liberal beliefs and how that translates into her spiritual life. In her articles, instead of names, she refers to her family as goats (Baby Goat, Mr. Goat, etc.). She wanted imagery that represented her being a mother, her love of Star Trek and all things geeky, while encompassing the goat theme. Shadeflower created two business card concepts for her, and Liz fell in love with the night sky imagery. From there Shadeflower designed a web banner for her blog page, as well as for use on her Facebook page, and online advertisements.