Brenda Hudson was ready to take her sewing hobby to the next level and begin selling her clothes, so contacted Shadeflower to create a logo. She loved the color blue so Shadeflower created a couple of logo designs – but it just didn’t feel like the right fit. But after some brain-storming, it seemed so obvious – play off the name “B-Wear” with “beware”! Thus the Fearless Comfort idea was born. To tie in the sewing theme, Shadeflower made a stitch line, coupled with a button in the exclamation point.